News Now has often been described as a roll on news portal providing the latest news as close as five mintues before the event or act has even taken place. Most fields of interest are covered along the left hand side of the page from finance, current affairs, sport and arts and entertainment. As a user i find the site beneficial when i seek information on Chelsea Football Club. By selecting Sport >Football>Premier League teams > Chelsea i can receive team news, results and transfer gossip much quicker than i would do via Sky sports News and so on. You can also input a date if you wish to recieve information on a topic that was more popular weeks before.
The website appears to cover a wide audience of different cultures acting as a more efficient way to find the latest news on what the user is searching for, http://www.newsnow.co.uk/h/ We can imagine a wide range of users from different cultures ethnic backgrounds and class using the site. From business executives searching for the latest news on finace to those obsessed with celebrity gossip or sport it seems the site covers a wide variety of interests. The feeds often tend to lead the user to an online article or news report which usualy at the bottom offers the oppurtunity for a response via commenting therefore suggesting although news now doesnt have its own forum or chatrooms it does indeed encourage interactivity. A common disadvantage of using is the site is that articles and feeds are sometimes misplaced due to key words being misinterpreted for example an article on a chelsea flower show may end up in the chelsea football club feed. Due to the fast pace of activity on the site their isnt enough time to monitor and correct these errors.